WOMEN WHO SELL WITH TORI WEST

‘Women Who Sell’ is all about showcasing women who sell, and are thriving and challenging stereotypes. We feature real perspectives of what it’s like, the barriers and the breakthroughs.

Here, Tori West, Head of the Modern Workplace and Document Solutions at Bechtle UK shares her take.

What is your job title?

Head of the Modern Workplace and Document Solutions.

How did you get into sales and what makes it the career of your choice?

I worked with a recruiter to find a role about 7 years ago which was my first role in a sales company. It wasn’t something I had done before and wasn’t sure if sales was a skill I possessed – however, I quickly got bitten by the bug and I haven’t looked back. I quickly went from strength to strength and unlocked new skills to unlock my full potential. Sales bought me huge confidence and passion and led me to lead 2 teams in the business!

Are there any barriers you have faced as a woman working in sales, and how have you overcome them?

There is still a lot of unconscious bias in sales and sales roles, I think. Often women who are assertive can be told they are being aggressive, those that show passion can be called emotional, however, I think when you find a way to use what makes you YOU in an opportunity it really shines. I find my skills allow me to build great relationships with customers which has been a key to my success.

What do you like the most about being a woman in sales?

In my role, I’ve been able to explore what works for me and been given autonomy and guidance as I learned. The challenge of building a relationship, being trusted and making recommendations is a thrill. I love knowing that the conversations I’m having truly change customers' businesses and make workflows better for IT and for end users. Knowing my area is my superpower and I love being recognised as a support and easing the load for customers and colleagues.

What advice do you have for a woman wanting to get into sales and those wanting to advance?

Find a mentor, someone to provide guidance and gives you space to find your own flow. Often these people see can see what your potential is and can tell you straight how to unlock it with no other intention than making you the best you can be! I’ve found mentors to be a great resource. I also think it’s important when you start finding success to turn around and pull others up with you – if we want more women sitting at the table – we have to give them the space to do so!