Women Who Sell With Gemma Hammond
‘Women Who Sell’ is all about showcasing women who sell, and are thriving and challenging stereotypes. We feature real perspectives of what it’s like, the barriers and the breakthroughs.
Here, Gemma Hammond, Business Development Manager, at Hybrid shares her take.
What is your job title?
I am currently a Business Development Manager (BDM) here at a media agency. I started working here in July 2023 as a Business Development Executive (BDE) before being promoted.
How did you get into sales and what makes it the career of your choice?
I initially worked with children and young people with special education needs after completing a degree in Psychology in Education. While I loved the work, I realised that my personal goals required a change in direction.
Specifically, I wanted to build savings for a house deposit and secure financial stability for the future - especially for when I decide to start a family and may want a career break. Sales offered a clear path to achieve these financial goals.
What excites me about sales is the opportunity to leverage my communication and problem-solving skills in a way that directly impacts my success, while also helping others.
Are there any barriers you have faced as a woman working in sales, and how have you overcome them?
As a young woman in sales, one barrier I've faced is being taken seriously by some senior leaders or clients, who may initially underestimate me based on my age or gender.
While this has been a minority experience, I overcome it by reminding myself of the hard work and determination that have led me to this point. I focus on my achievements and the value I bring to the table, staying confident in my abilities. I also make sure to build strong, professional relationships, demonstrating through results and consistency that I belong in these conversations.
What do you like the most about being a woman in sales?
What I appreciate most about being a woman in sales is the opportunity to challenge stereotypes and prove that women can thrive in this field. I also value the conversations I have with other women in leadership positions.
There's a sense of mutual respect and support, even if we don’t always explicitly discuss our achievements. I find it inspiring to connect with so many powerful women, and it’s empowering to acknowledge each other’s success, knowing we’re all breaking barriers together.
What advice do you have for a woman wanting to get into sales and those wanting to advance?
My advice is to go for it! Find a company that aligns with your values and interests - it's important to feel passionate about what you're selling. I’m still in the education sector, but now I focus on helping universities grow and diversify their student recruitment.
Be open to feedback and willing to learn, especially early on. It can initially feel intimidating, but remember: if it’s not the right fit, you can always pivot. But if you enjoy the work, are in a supportive environment, and stay persistent, you'll be sure to see results.
If you would like to get involved with the blog series and share your story as a woman in the sales industry, we’d LOVE to hear from you. And head over to Women Who Sell’s LinkedIn for more content.
