Women Who Sell With Caroline Amran

‘Women Who Sell’ is all about showcasing women who sell, and are thriving and challenging stereotypes. We feature real perspectives of what it’s like, the barriers and the breakthroughs.

Here, Caroline Amran, Senior Business Engagement Lead at Babbasa, shares her take.

What is your job title?

Senior Business Engagement Lead.

How did you get into sales and what makes it the career of your choice?

I studied Marketing for my undergrad, initially aiming to work at an agency, but I ended up in sales somewhat indirectly. After searching for work, I decided to give sales a try, and it turned out to be a great fit. I thrive when building connections, so the role suited me well, and the commissions kept me motivated.

Sales, as the backbone of any business's commercial strength, is essential to an organisation’s success. This cross-functional impact is what makes it such a rewarding choice for me.

Are there any barriers you have faced as a woman working in sales, and how have you overcome them?

I have faced systemic barriers as a black woman such as gender bias & stereotyping but also internal barriers such as impostor syndrome.

I haven't overcome some of the barriers but I have empowered myself with knowledge and practices that help. I practice reflection, specifically journaling and this helps keep the impostor syndrome in check. Being aware that this is something I have to work around and recognising it when it pops up helps.

The best weapon against systemic bias is simply calling it out. This doesn't always solve the issue as there are structures that sustain this type of behaviour however we must consistently advocate for good practice that will benefit us and those who come after us.

What do you like the most about being a woman in sales?

A career in sales and business development is deeply rewarding and offers valuable flexibility. With significant earning potential, it empowers women to support themselves, their families, and their communities. I also believe the skill set gained in this field is invaluable for anyone considering starting their own business.

What advice do you have for a woman wanting to get into sales and those wanting to advance?

I see sales as a form of relationship management. People tend to buy from those they like or share common ground with. Conversion isn’t just about closing a contract—it extends to referrals and upsells, building a foundation for lasting connections. The relationships you create are likely to support you throughout your career, making them a valuable long-term investment.

If you would like to get involved with the blog series and share your story as a woman in the sales industry, we’d LOVE to hear from you. And head over to Women Who Sell’s LinkedIn for more content.