LIFE AS A BUSINESS DEVELOPMENT MANAGER
Ever liked the look of a job but have no idea what it would actually be like to do the job? We’ve got you sorted.
"Life As A" is all about sharing what it's like and what it takes to do the job. Here we’ll be interviewing a range of professionals about what a typical day in their job entails, the ugly and the pretty.
Here, Brad Mulholland, Business Development Manager at Paranimo shares his take.
What does your job involve?
Paranimo is a pretty new mental health startup. They’re on a mission to normalise workplaces having access to mental health support to create psychologically healthy cultures
My role involves working directly with the CEO to define the brand messaging, sales structure, and GTM (Go-To-Market) strategy, and then implementing that strategy to drive growth and new business revenue.
What is your background?
My journey in sales began in Alberta, Canada as a Sales and Lease Consultant for Ford & Lincoln.
When I returned to the UK, I entered the corporate world as a Business Development Executive for a Virtual Events company which led to the opportunity to join Paranimo.
What is a typical day like in your role?
Coffee! Before all else.
Typically, I respond to any emails or messages and log them in our CRM system. Then I spend the first hour sourcing new business leads.
I would then follow up with any contacted leads, ongoing opportunities, or past contacts. Usually there’s a pitch or demo to conduct in the morning and then the afternoon consists of multi-channel outreach to the new leads, all whilst logging any activity in the CRM.
What do you enjoy most about your job?
I have three:
Being able to increase access to mental health support for employees and help more companies take a proactive approach to wellbeing at work
Having ownership of the entire process and being involved in the creative direction of the GTM strategy
The sense of accomplishment you feel when you know you have truly helped a business implement something positive for their people
What’s the hardest part ABOUT YOUR JOB?
The hardest part is being resilient, and staying determined.
Sometimes it is disappointing because there’s elements that are out of your control. This can lead to a deal not going through, a meeting not going ahead, or your message never being opened/replied to.
It’s important to remain focused on the end goal, and keep going in the knowledge that for someone, it will be the right time, and in many cases they are just waiting for you to reach out to them!
What makes it your career of choice?
The constant challenge, every day is different.
Every conversation is different but there is no better feeling than someone loving what you have, believing in what you do, or them feeling the positive impacts of the service and you being the person that facilitated it.
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