WHAT EMPLOYERS SHOULD KNOW ABOUT GENERATION Z
A-Level results are out and graduation ceremonies are complete, meaning there’s a new wave of people entering the workforce for the first time.
You may have heard of Generation Z – AKA, Gen Z – before, but for reference, they’re today’s youngest working generation. Any company that is looking to ‘get down with the kids’ needs to understand what they’re all about and what they expect from an employer.
WHO ARE THEY?
Anyone born between 1997 and 2012 is considered a member of Generation Z (Investopedia) and they take up 18% of the UK population (Huffington Post).
Studies show they’re on track to being the most diverse and best-educated generation (Pew Research), whilst being the most tech-savvy (who else doesn’t remember a day before iPhones?)
WHAT DO THEY VALUE IN A WORKPLACE?
Money. Joking… actually, no we’re not. Similar to pretty much any generation, money is a key motivator, with 70% saying it’s their number one (Concordia).
But don’t think that'll fully satisfy them. Due to their exposure to social justice movements, environmental awareness, and mental health recognition, their social awareness is deeper than any other generation. As a result, they look for ethical, authentic companies and are less tolerant of poor company values.
A study by Deloitte showed that 77% of Gen Z’s say it’s important for a company’s values to align with their own. This particularly includes a company’s commitment to diversity, inclusion, and well-being.
WHAT ARE THEIR CAREER GOALS?
Although Gen Z’s can be particular about their working environment, don’t be fooled. Their work ethic and desire to learn is extremely high. They value plenty of growth and development opportunities, with 76% saying they’re purely responsible for driving their own career (Concordia).
HOW TO RETAIN GEN Z’S
With over a quarter of Gen Z’s likely to quit their job in the next 12 months (Talent LMS), employers must recognise and implement certain cultural changes. These expectations are reflective of today’s world and many viewpoints are in alignment with the wider society – it’s just that Gen Z’s are more likely to fight for them.
Taking time to invest in a company culture that values its employees and their well-being is crucial to keeping this new generation (and others) satisfied, engaged, and dedicated.
- Written by Oliver Howson
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