5 Essential B2B Sales Skills
Salespeople within or looking to get into the B2B market need to know their stuff. From sector knowledge to value propositions, to ensure that as a professional, you have the right skills to succeed and thrive.
The below is based on our internal data such as job briefs taken, job specs as well as our regular conversations with clients and candidates. From our perspective, the top 5 most sought-after B2B Sales Skills in candidates (not ranked in order) are as follows:
Identifying new opportunities
Being ahead of the game and innovatively thinking outside of the box to get your products and services to where they need to be at all times is essential for B2B sales success.
Genuine product and sector knowledge
Presenting the benefits of your product in a way that can be understood by the prospective consumer is crucial. By going above and beyond to answer any questions in simple terms with a deep understanding will open doors for honest and open relationships - and ultimately, trust. It is key that sales professionals keep up to date with rapid changes in the field and emerging trends.
Active listening
Active listening is one of the most important skills you can carry throughout your sales career. Because you'll be having so many conversations, this will improve your ability to maintain and hold relationships with the businesses you're working with. Show that you care by finding out what they need specifically.
Storytelling
The ability to tell a captivating story about your product/service is beneficial because it connects with the customer on a more personal level and people remember what resonates with them as opposed to factual lists. It's about showing a business that you truly believe in your product/service.
Presentation skills
It's likely that as a B2B salesperson, you’ll be asked to present and demonstrate your product/service. Being able to present your product or service with confidence, authenticity and persuasion will always impress your audience.
If you can master these top skills, you will truly understand your market and client-base, meaning that you can achieve real prosperity, growth and development within your B2B sales career.
If you'd like to chat to us further about a career in B2B sales or would like to discuss any of our latest roles, please get in touch and we'd be happy to help.